Strategic and Analytic approach

The goals of an organization must be connected to the needs of the target group(s) in order to come up with a well-balanced strategy

To collect the necessary data, I organize mind map sessions, conduct interviews with relevant target groups, make use questionnaires, visualize the customer and user journeys and will analyze existing data.


The best compliment I have ever received came from my art teacher. She once said “Edo-Jan is a true life artist.” It does not matter what the situation is or what problems are I encounter. There is always an opportunity for me to come up with a solution. Where most stop, I continue the journey (and cross some lines occasionally).

Tangible end results

Thought Leadership



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