
Strategic and Analytic approach
The goals of an organization must be connected to the needs of the target group(s) in order to come up with a well-balanced strategy
To collect the necessary data, I organize mind map sessions, conduct interviews with relevant target groups, make use questionnaires, visualize the customer and user journeys and will analyze existing data.

Creativity
The best compliment I have ever received came from my art teacher. She once said “Edo-Jan is a true life artist.” It does not matter what the situation is or what problems are I encounter. There is always an opportunity for me to come up with a solution. Where most stop, I continue the journey (and cross some lines occasionally).
Tangible end results
Thought Leadership
Diginomica
Unit4
- Personal Experience – the user interface
- Can you really fall in love with software? It’s all about genetics.
- Verliefd worden op software. Kan dat?
- Meer rendement van e-commerce door afstemming conversie op aankoopproces persona (slot)
- Betere conversie door inspelen op online aankoopproces.
- Succesvol klanten binden met e-commerce? Zo doe je dat.
- Hoe kan customer engagement waarde brengen binnen e-commercestrategie?
- Wordt je bedrijfsapp niet gebruikt? Eigen schuld!
- ‘Mag ik een cookie plaatsen?’ is niet genoeg
Winmag Pro Magazine:
- Webshops, van klant naar conversie
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